Ollüm – Gender Neutral Menstrual Care Product

Ollüm is a gender-neutral menstrual care brand designed to challenge traditional, gendered narratives around periods. Created with inclusivity at its core, Ollüm offers essential care products that are accessible to all people who menstruate—across identities, bodies, and experiences. The brand moves away from stereotypical visual language and euphemistic messaging, instead embracing clarity, neutrality, and respect. This project explores packaging, branding, and product design that prioritize comfort, discretion, and sustainability, while fostering a sense of belonging for users often overlooked in mainstream menstrual care. Through a refined visual system and thoughtful material choices, Ollüm redefines what intimate care can look and feel like—open, affirming, and without categories.